Let's get this thing started already! (no, not yet)
Taking all bets: will Jason Bradbury be presenting?
Sorry. still music. Nothing happening yet.
FYI, Jason Bradbury is a presenter on a show in the UK called The Gadget Show. He often presents Samsung's conferences.
Is the orchestra taking requests? Might suggest some slayer.
We're seeing short video images of people just in their daily lives.
People in the videos are talking up how not a photographer, but photos turn out great, etc. I think trying to show the phone is for the everyman/woman. "For all the things that make live even better."
David Park from Samsung's marketing team in Korea, takes the stage
Park: This is Samsung Unpacked 2014.
Lots of videos of people looking unbearably happy. Where do they find these people? I bet none of them are tech journalists
Cheers from the crowd for that
Barcelona Opera House Chamber Orchestra gets a shoutout
Park" This is a fantastic time for us to live together. The way we live day to day is constantly changing. ... We're very excited to show you tonight devices that fit with our time.
Park: By placing the world in our hands, they free us to live life to the fullest.
The huge display says unpacked episode 1. More to come then?
JK Shin, Samsung's co-CEO and head of mobile, is now up. He's the guy in charge when it comes to phones and tablets
Shin is greeting the crowd.
Shin: "Our industry continues to set the standard for what comes next." Has allowed biz to enjoy conitnuous growth over the past several years. Samsung has been one of the major contributors of this growth.
Shin: Particularly Galaxy S series has been a big driver of growth. 200M customers around the world have chosen Galaxy S devices
Showing the whole S range on screen. What's your favourite? I'm partial to the s4, naturally.
Shin: We are very grateful and we know that we only succeed when customers choose us.
Shin: We know that we must continue to earn that choice. How can we continue to earn the consumer choice in this ever-changing dymanic industry
Shin: People are easily excited by tech breakthroughs that are groundbreaking
Shin: But, after all, people choose meaningful and relevant improvement for day-to-day use.
Massive display now showing a guy taking a picture of all his friends on his Galaxy Gear watch.
Shin stressing "meaningful innovation." Surveyed customers around the world.
I'm not sure why he's doing that as there's a guy there with a phone which would take a much better picture
Shin: Customers don't want the most complex tech. Want durable design and performance. Want a simple yet powerful camera. Our consumers want faster and seamless connectivity (wish we had that here. ha!)
Shin: And our consumers want a phone that can help them stay fit. That brings us to the products that we'll introduce today. Result of simple but important observations.
Shin -- Here's the Samsung Galaxy S5.
We want to stay for, says Shin. I want to, sure, but it's easier to lay around eating pizza.
We're now seeing an ad/video for the device.