Apple also has faced more competition. Since Apple’s last Apple TV hardware update in March 2012, Google launched its $35 Chromecast streaming dongle, Amazon introduced its $99 Fire TV box and $39 stick, and Roku released its third $100 streaming box and its $50 streaming stick. The Chromecast met intense demand, while Amazon’s Fire TV incorporated features that made Apple’s device look outmoded by comparison, such as voice search and an optional gaming controller.
Let's not forget the unbuttoned shirt. That was very impressive.
Ok. That trailer is over.
Cook: Apple TV has become the category leader. Sold over 25M units so far. Got a very attractive entry level device of $99
Game of Thrones -- to steal a phrase from the video games industry -- is what we'd call a "killer app"
Cook: Today we'd like to make it even more accessible for more people. We are lowering the price today to $69
As in, you'd buy the product (or subscribe) just to get it.
(That makes this very competitive. Wonder if Amazon, etc, will respond)
Cook: If you don't have one yet, now's the time. Apple TV will reinvent the way you watch television, and this is just the beginning
Cook: Next up is iPhone. Not only created a category but benchmark by which all others are measured.
Cook: Recently, we sold our 700-millionth iPhone
In the past, Apple has kept prices steady, but improved the hardware. In this case, it's keeping the hardware the same (for several years running) and just dropping the price.
Cook: iPhone is stronger than ever. In fact, if you look at last quarter, sold at a rate of growth double the industry (49% versus 26%).
Cook: Propelled iPhone to be the top-selling smartphone in the world.
Cook: We are most proud of this. Customer satisfaction score of 99% for iPhone 6 and 6 Plus
Cook: One of the great new features customers love is Apple Pay. Has forever changed the way we pay for things.
Cook: Started with just 6 banks in the US. Now we have over 2,500 banks supporting Apple Pay (last number they had given was 2,000)
Cook: Now just 3 months later, tripled the number of locations accepting Apple Pay to nearly 700,000 around the US (was 200,000 at first). Vending machines. Coca Cola now has 40K in US, plans to have 100K by end of the year
In January, Apple said Apple Pay made up more than $2 out of every $3 spent on purchases using contactless payments. (Contactless payments cover any devices -- smart-cards included -- that make payments using a radio frequency.)
Interesting Apple Pay note -- I changed my Apple ID email, and had to sign out and in to my device -- causing all my Apple Pay cards to be dropped. I had to call a special support line to get them added back again.
Our office vending machine works with Apple Pay, and it's kinda cool. Insta-pretzel.
And in February, Cook said more than 2,000 banks and credit unions, about 90 percent of the US market, accept Apple Pay. The number supporting the service, quadruple the number of partners at launch, grew “much faster” than expected, Cook said. He has said that “2015 will be the year of Apple Pay.”
Cook: When we announced iPhone, was iPod and Internet in pocket. Now does so much more. Never leave home without it.
Also, the vending machine thing is real. I'm guilty of using it at the CNET office to sneak a granola bar quickly when no one is looking.
Cook: Continuing to transform even more parts of our lives. CarPlay is changing the way we use iPhone in the car. I'm pleased to announce today now every major car brand has committed to delivering CarPlay
Cook: More than 40 new models of cars shipping by the end of this year. Only a year after shipping Car Play
IMO CarPlay, HomeKit and Health will also be cornerstones for Apple Watch, or need to be.
Cook: HomeKit changing the way we're using devices at home. Automation cos announced would support HomeKit at CES. More roll out throughout the year
Cook: Perhaps the most profound positive impact iPhone will make is on health. Already over 900 incredible apps that help you manage and track your health and fitness