Cook: Thank you, thank you
Looks like steel Apple Watch will end up hitting $700 or more easily based on what band you pick.
Cook: This Apple Watch joins a line of products we are incredibly proud out, but we continue to push all of them forward
Cook: This is what everyone at Apple is focused on. Pushing all of our products forward and experience a better future.
Is that it for Apple Watch? We didn't learn a ton more, surprisingly. Price and release, some apps, but similar to pitch to what we knew in September.
Cook: The reinvention and future of notebook with the all-new MacBook
Cook: And of course, our newest and our most personal device ever. The Apple Watch
Apple shares hovering around $127, up just about 60 cents today.
Cook: All of our energy is on making the best products in the world that empower people and enrich their lives. This is what Apple is all about.
It remains to be seen if this pitch worked. Plenty of time for folks to try before they buy at stores...could be the desire-building approach Apple is seeking.
Cook: What you saw today is years of hard work in the making
Cook asks Apple employees to stand.
The proof is in the pudding: how does this new OS work? Is it seamless or annoying? Fun or weird? Only way to know is to wear it for a while, like all smartwatches. But a few things stand out.
Cook: There are thousands more standing up in Cupertino and many other place sin the world
Except for the $10,000 version, it looks like the 12-inch MacBook is more expensive than any of these watches.
Have a hands on area for all of you
The personal call-a-friend design, etc. Stay tuned for hands-on videos and more!
We've turned comments back on...so let us know what you all are thinking.