Cook: iOs 8.2 is available today for download
Can also learn about watch and see how-to videos, or set up for friends. 8.2 available today. Can also learn about watch via this app.
Cook: With all of these great apps. .. think Apple Watch is quickly going to become integral to your day
Cook: Designed it with all day battery life across a range of uses. 18 hours in typical day
"All-day battery life" 18 hours
Cook: At the end of the day, simple and elegant way to charge it that only Apple would come up with. If hold magnetic charger near back of watch, will automatically click into place
Cook: Curated into 3 collections
charging: magnetic system. as we knew. (Is it Qi compatible?)
Cook: Apple Watch Sport. Has anodized aluminum. Silver or Space Gray. Color bands made of higher performance (plastic)
Now the models: Sport, aluminum "not run of the mill aluminum"
Cook: Everything about Apple Watch carefully considered. This aluminum is not your run of the mill alumuinum.
Now seeing vid on Apple Watch Sport
I love how Jony Ive pronounces "aluminum" the British way
It's a new alloy: 60% stronger than standard aluminum alloys, just as light
The entry device, the aluminum and glass Apple Watch Sport with plastic band, starts at $349. Apple hasn’t yet revealed pricing for its mid-range and high-end watches, but experts believe the 18-karat-gold Apple Watch Edition could climb to price levels associated with fine jewelry, such as $5,000 or above.
tiny bits of magnesium and zinc added: protective compound that strengthens metal
As Cook said, the devices must be paired with an iPhone, and are compatible with the iPhone 5, 5C, 5S, 6, and 6 Plus. Sadly, earlier iPhones are excluded, as are other phone platforms like Google’s Android operating system and Microsoft’s Windows.
this is a sexy metal video.
Most wearables on the market, including the Gear smartwatches from Samsung, retail for $200 to $300.
they're doing an awful lot to make aluminum feel amazing.
covered with protective outer layer to help prevent scratching.
Ive is still describing why this aluminum is better than other aluminum. Wonder if we have the same video for the gold version, which is golder than other gold, basically. ha
Cook: starts at $349 for the 38mm. Only $50 more for the 42mm model
Sport: $349 for 38mm, $399 for 42mm.
So yes, the larger one costs more.
Apple Watch collection offers the widest variety of band. Can get sport band, 3 leather bands, Milanese loop and loop bracelet. Stainless steel.
Cook: Of course, this stainless steel is no ordinary stainless steel
Stainless steel model now: two finishes, tons of bands. "no ordinary stainless steel." Here we go, another sexy metal video.
Now video on why this stainless steel is better. Jony Ive's voice again. The stainless steel Apple Watch comes in its namesake color or a space black version.
Composition of metal tightly controled to minimize impurities and make it harder