Cook: New ways to communicate with Apple Watch never done before. It press side button, can bring up friends. Can connect Apple Watch to Apple Watch with a new technology called Digital Touch
Cook: Can sketch on your watch and sketch will be animated on friend's watch exactly as you drew it
Ah- nice- Apple Watch to Apple Watch direct communication. Draw a sketch and have it pop onto friends' watch. Or tap to get friend attention. Or send heart beat.
Cook: Can also tap on watch to get friend's attention. Can even send heartbeat
FYI - this is all stuff we learned in September
Cook: Apple Watch is also a comprehensive health and fitness companion
Digital Touch a killer teen app. Or a creepy way to bother people.
Cook: We make products that enhance peoples' lives
Cook: Apple Watch tracks your daily movement, how long exercising or getting brisk activity. It even reminds you if you've been sitting too long
Cook: Comes together in simple, three ring graphic so can see all dimensions at once
Apple Watch tracks daily movement, exercise based on calorie estimates, and how much you're sitting in three-ring chart. (we knew this already, too)
Cook: Apple Watch can also send you remidners as a friend would to be more active. At end of week, send report on how did previous week. Will suggest new move target for the coming week ahead. Like having a coach on your wrist
Weekly reports of your progress, and coaches to new goals. Weekly summaries standard in many fitness bands but not always coaching.
Cook: Apple Watch also has a new Workout app. Allows you to do things like running and cycling. Can do pretty much any machine in your gym today
Cook: Can see how many calories burning, distance traveling, time
Individual workouts can be controlled via Workout app. run, time, heart rate, individual activities.
Cook: That is a brief summary of health and fitness on the Apple Wtch
Tim Cook gave the Apple Watch to someone....WHO?
Cook: To bring capabilities to life, we'd give Apple Watch to a friend of ours. We did that. You may know her as one of the world's top fashion models. She's also a member of Time Magazine's 100 most influential people in the world
Cook: She also founded Every Mother Counts, which is a nonprofit organization commited to safe pregnancy and child bearing for every month. Christy Turlington Burns
Christy Turlington! She is the lucky one.
Cook: Christy also in her spare time has finished 3 marathons, which is 3 more than I have. She recently became the first person in the world to finish a half marathon using an Apple Watch
Cook: Able to video some of her experiences in Africa while running the marathon
Apple Watch for a marathon? Dan Graziano, you're next.
Now we're getting a video
Burns: Health and fitness has always been part of my life. Maternal health is the most important issue to me
Africa run with an Apple Watch
I actually saw a documentary by her at Tribeca a few years ago. Was about maternal health in different countries. Was really great. I think U2's Bono was a producer for that or something
We're seeing more video of her running
This video feels like a Vice episode.
Workout app is the app you use for running marathons.
Burns: During race, used Workout app. Tracked time, distance and pushed my pace. Even after short time of using it, I can see how it's going to be an important part of my life