Cook: It's really awesome. I think you're really going to love it
So...here we go, at last. Apple Watch.
Air just gets Intel Broadwell processors, some faster SSDs, but Pro models will get the new track pad -- those small updates are shipping today. But I suspect a lot of people will be waiting for April 10.
Cook: I'd like to turn to the newest addition of Apple family. Of coures I'm talking about Apple Watch
Cook: Most personal device we've ever created. Not just with you. On you
Designed to appeal to: those with different tastes and preferences, says Cook.
Cook: Appeal to variety of people with different tastes and different preferneces
Stainless steel being shown on slide. Anodized aluminum next. And then 18k gold.
Cook: Used incredibly beautiful materials, like this stainless steel and sapphire crystal. Anodized aluminum. And jaw-dropping gold
And again promising "most advanced timepiece ever created"
Cook: Apple Watch is the most advanced timepiece ever created. Revolutionary new way to connect with others and a comprehensive health and fitness companion
Time: accurate within 50 milliseconds of universal time standard (said at last event)
Cook: Many different faces and configurations.
The Apple Watch marks Apple’s first new product category since the “magical” iPad in 2010. It’s also the first new push by the company under Tim Cook’s tenure. Cook had promised for over a year that Apple in 2014 would introduce “amazing” new products and enter “exciting new product categories” beyond its wildly successful smartphones, tablets and computers.
And showing different faces and configs: traditional face, or lunar clock, or appointment watchface.
Cook is running through some faces. Digital, simple and elegant, etc
The Apple Watch comes in two sizes -- 42mm or 38mm -- and three designs -- the aluminum-cased Apple Watch Sport, stainless-steel-cased Apple Watch and the 18-karat-gold-cased Apple Watch Edition.
Can go high detail or minimal. Customized faces could help differentiate.
Showing off Mickey Mouse face
The aluminum comes with silver or space gray options, while the stainless steel comes in its namesake color or a space black version. The gold watch is available in 18-karat yellow gold or 18-karat rose gold. T
There also are a variety of bands that can be easily swapped, including a Milanese loop of metal mesh with magnets, a leather band that auto-attaches, a segmented metal link band, a classic leather watch band, a leather loop band, and a more plasticized sport band in bright colors.
Mickey! He's back on Apple Watch. Last seen on iPod Nano watch.
Cook says you can add many details to the face you choose. Like data, world clock, stopwatch. Can even add your next meeting and plenty more
Can add world clock, next meeting, stopwatch, etc as customizable options.
Cook: Apple Watch also has a new feature called glances. Able to check things very quickly for things you check frequently. Can control music. Can even check your heart rate
"Glances" are how you see quick info: swipe up and see weather, calendar, control music, heart rate.
Cook: As you see, Apple Watch brings a whole new personal dimension from timekeeping. It's never been done before
Like mini-apps. A bit like Pebble Time Steel's mini-app snapshots.
Cook: Apple Watch also allows you to communicate immediately and much more intimately than ever before.
Cook: Right from your wrist you can receive messages. Taptic engine alerts you by tapping your wrist so you can read and respond instantly if you want
Message pops up, you get buzz, can read and respond. Or see incoming call via speaker and mic. Like Samsung watches.
Cook: Can receive calls on your watch. I have been wanting to do this since I was 5 years old
Tim Cook could have done this on Samsung Gear since last year.
Cook: If you're an email junkie, you can read full emails. You can mark them in red, flag them or delete them
Time for a Dick Tracy reference from Cook, even if its an oblique one.