Note that there's a Lenovo/NEC laptop coming out in a few months, starting *under* 2lbs, but using standard ulv Core i5.
Ive (via video) is running through a lot of the features Schiller discussed
The company now generates less than 15 percent of its revenue from Macs, but the devices help flesh out its family of products -- which are increasingly designed to work together.
Apple in January reported Mac unit sales rose 14 percent to 5.52 million in the quarter ended Dec. 27. Revenue from the computers reached a record high in the period.
The increase in Mac sales comes as the rest of the PC market struggles. Worldwide PC shipments slid 2.4 percent to 80.8 million in the calendar fourth quarter, according to market tracker IDC. Apple held on to its new position as the fifth biggest computer vendor in the world, a title it first gained in the calendar third quarter of 2014 (which coincides with Apple's fiscal fourth quarter) with then-record shipments of 5.5 million units.
Dell's very nice XPS 13 is the same size as the current 11-inch Air, and starts at $899, again with Core i5.
Apple controlled a much smaller chunk of the market in previous periods, but its sleek designs, such as the MacBook Air, have caught on with customers.
What we're waiting to find out is how much this costs
Last April, the 13-inch and 11-inch MacBook Air models got upgraded base model processors, as well as $100 price cuts (UK buyers were treated to £100 cuts).
And at the end of July, the high-end MacBook Pro line received CPU and RAM boosts, but the only price cuts came in the higher-end 15-inch model, now $2,499/£1,999/AU$2,999 instead of $2,599/£2,199/AU$3,199. The still-kicking 13-inch non-Retina model was cut too, down to $1,099, £899, or AU$1,349.
This demo video is going over the main points, Retina display, new track pad, and the force clicking, which is possibly the most head-turning new feature.
The video with Ive's voice is still going
Really, no other PC maker talks about battery as much in laptops. They talk about design and materials and screens, but rarely battery.
Ive says changed internal chemistry of battery cells. now in chips.
Eliminating vents and fans, as seen in the video we're watching, makes room for more battery, plus a very small motherboard.
Ive: This product is not only thin and light, its advanced wireless technologies make it truly portable.
Closer view now, I see a speaker grille along the top of the keyboard tray.
Ive: To create the new MacBook, we were uncompromising in its design and engineering
Interestingly, unmentioned but still there is the standard headphone jack. Still no way to get rid of that.
Ive: To deliver what we believe is the best MacBook Yet
Schiller: Hashtag MacBook Lust
Schiller: 12-inch display, 8GB memory, 256 GB SSD. Starts at $1299
1.1GHz core M, 8GB RAM, 256GB SSD -- for $1,299 -- looks like
I nailed the price.
For $1599, faster processor and twice the internal storage, 512 SSD
New MacBook joins MacBook Air and MacBook Pro
Macbook Air and Pro are sticking around, getting updated.
MacBook Air being updated to faster Intel processors, Thunderbolt Gen 2. Shipping starting today
13 inch MacBook Pro gets new ForceTouch trackpad, faster processors. Twice as fast flash. Able to get another hour of battery life. Now 10 hours of all-day battery life
Also shipping today, Schiller says
Wow. So, lots and lots of MacBooks.