Cue's back up to wrap it up. All of these apps will be free with the purchase of any new Mac or IOS device. And all those updates are going out today.
Enough with iLife, onto iWork.
"The biggest updates of iWork ever."
Pages, Numbers and Keynotes have gotten reworked for iOS 7, and now completely rewritten for the Mac. Cue says iWork now has "full file compatibility."
Some new tweaks like content sensitive keyboards on iOS, as well as an inspector on the side of the screen in the Mac App that puts contextual controls there, based on what you're doing.
Cue moves to Numbers, Apple's Excel competitor.
We're getting a thorough demo of Pages. Maybe Apple will do that video where the dude recreated iOS 7 in MS Word.
And then onto Keynote (Cue's flying through here) -- he notes that the entire presentation's been doing from within Keynote. New features include "more realistic" physics with transitions.
Shirt jokes appear to be the new hair jokes in today's keynote.
We're getting a demo of iWork now. Eddy's standing across from Roger Rosner, Apple's VP of iWork apps, and Rosner's dressing up a Pages doc with a headshot of Cue for a made-up music concert.
Rosner talking up the new sharing feature which lets you share documents through Apple's iWork Beta service online.
New today to iWork for iCloud is online collaboration, something to better compete with Google, Microsoft, et al.
Collaboration is a hugely powerful feature of the competition and one that will surely be well-received here.
Rosner's editing the doc he just made in iWork for iCloud (beta) and Cue hops on to make some changes. They're each making these and they're showing up in real-time.
Eddy's third-grade stage name was "Cue Ball" apparently. Okay, then.
And they're done editing the doc together. No word on how many people can be in a doc, or how competing changes are handled, etc.
"You can even collaborate with a friend who's stuck on a PC," says Cue.
Cue back up solo, taking cracks at Microsoft's Office 365. So all these apps are going to be free for any new Mac or iOS device buyer.
And all are available today.
Wow, free iLife too? So the OS is free, the productivity suite is free... that's certainly bad news for Microsoft.
That's it for apps, and Cue's out.
"Today is the biggest day ever for apps."
Cook back on stage, hopefully to turn us to tabletville.
These are incredibly rich apps, Cook says. "We are turning the industry on its ear," he adds about changing all its software over to free.
Conspiracy theorists are trying to look up the sleeves of Tim Cook for mysterious devices... I'm not convinced.
Cook going over the birth of the iPad, and some of the early criticism -- including whether it would compete with netbooks "Who remember Netbooks?" Cook quips.