Schiller says this new design takes 70 percent less electricity than the previous generation model, and is quieter too at 12 dBA idle, so it's on par with a Mac Mini.
Schiller notes that it's going to be assembled in the US, thousands of people across the US are making that happen, Schiller says.
And now we're getting a video of how this is being put together. Jeff Williams, Apple's SVP of operations is talking about it getting made, and cut to the aluminum getting stamped out, CNC machined and buffed down.
As a How Its Made fan, excuse me while I geek out for a moment or two.
Footage of lots of people milling about, opening and closing doors. This can't be helping US-based manufacturing efficiencies.
Very prettily-shot video of the tubes getting manufactured, checked by manufacturing techs and hand screwed into assembly.
Big applause for Made in the USA!
And that's it for the video. And for Mac News, so new Mac Mini news, apparently. And onto Eddy Cue, Apple's iTunes and App Store chief.
Looks like we're going to look at that new Pages we saw earlier.
We're starting off with iLife. Cue says iPhoto, iMovie and Garageband are also getting reworked for iOS 7, and new versions of those same three apps for the Mac as well.
"Browsing your photos has never been faster or smoother than now thanks to 64 bits."
New in iPhoto for iOS is a new look that's black and gray instead of silver. Also new, Book making for iPhoto for iOS. You can design books on your phone or tablet, then pay Apple to print it and send it to you.
Hopefully that's a bit more successful than the Cards app...
Sooo more ways to give Apple money, but features? Nada.
Onto iMovie, which also has a new look. No more need to create projects or edit, you can just use the app to share your videos out to social networks. But there are some new effects like picture in picture on iOS, and on the Mac, there's a new browser and special slow-mo controls for 120fps video captured on the iPhone 5S.
Cue has some patriotic, red white and blue cuffs he's rocking here. Some fashion statements are being made today, folks.
Also new: feature for iMovie called iMovie Theater that takes clips you've made and puts them in a simple page that will sync up on iOS and on Apple TV via iCloud.
Onto Garageband, which is going from 8 tracks to 16 tracks. 64-bit devices like the iPhone 5S can handle 32 tracks.
16 tracks in Garage Band. That's 8 more, innit?
We're getting a quick demo of Garageband on a Mac, which has been reworked with a new look. Still some skeuomorphism, but it's been toned down a bit.
"Kyle" the drummer is jamming along. He is, appropriately, faceless. Presumably he'll be replaced after the first album, too.
Demo's going over the drummer feature, a carryover from Logic, which can give you drumming accompaniment based on what you've already recorded.
"Kyle" has no feelings. He does not complain about being too tired for the encore.
14 more drummers and instruments can be added with an in-app purchase. Each of these drummers has a different style.
We just switched over to "Gavin" the drummer, who has a mustache and soul patch. He still has no soul, though.