And now we get to the price and release date...
So far, no "Hair Force One" jokes at or from Craig...
Federighi says the company's reengineered how it develops software to put out more OS releases faster, and made it easier to update to Mac App Store. And another big change is pricing...
"We're going to revolutionize pricing"... some rumblings in the room.
This will work even if you're on Lion, or still running Snow Leopard, it's a single step update.
Works on 2007 iMac, MacBook Pro, 2008 MacBook Air and MacBook, and Mac Pro.
Response to Windows 8.1 being free? Good will from Apple? Why look a gift horse in the mouth. Even if you're on an ancient version of OS X you can upgrade for free. Today!
I'd say that's a good start, Apple. A real good start.
And up comes Phil Schiller to talk to us about the MacBook.
Lots of rave reviews for the Air. Indeed, many people were bowled over by the battery life. Myself, too.
Scott and I are lamenting that we never get called out in the pullquotes from the stage.
Schiller kicking off talking about some reviews of the MacBook Air. But now we're talking about the MacBook Pro.
Probably because we don't use phrases like "mind blown."
Schiller talking up the 13 and 15 inch MacBook Pro with Retina Display, both of which are getting updated today. 13-inch model is now 3.46 pounds, and down to 0.71 inches thick.
Indeed, as predicted, the new 13-inch Pro is thinner and lighter than last year's. We'd expected to see this earlier in this year.
New machines are running 4th-generation dual-core Haswell chips, and Iris integrated graphics.
Now up to 9 hours of battery life as well. Works for 9 hours of iTunes movie playbook. Can watch the entire "black knight" (I think he meant Dark Knight) Batman trilogy on one charge.
Now has 802.11ac Wi-Fi as well.
13-inch now starts at $1299, down from $1499
For 2.4GHz i5, 4GB RAM, Iris Gfx and 128GB storage, and ships today.
Wow, a $200 price drop on the new 13-inch Pro. That certainly makes it a fair bit more appealing. Worth the $300 step up from the Air? I think many would agree that it is.
15-inch runs on 4th generation Intel quad core processor, and Iris Pro graphics. These are similar to discrete graphics, Schiller says. Users can also upgrade to GeForce GT 750. Gets 8 hours of battery life, includes 802.11ac, Thunderbolt 2, and OS 10.9.