Tim is calling out a few of his favorite reviews.
Cook going over last month's launch of the 5S and 5C, running over specs, features, and early reviews.
By end of launch, the company sold 9 million iPhones, Cook notes -- data the company released last month.
Big applause for big iPhone sales!
Cook says best place to see it in action was the company's retail stores, so we're going to see a video of it launching in New York, Shanghai, and other countries.
Lots of clapping employees stocking both devices, people lining up, cheering to get their new phones.
Scenes from the NYC store, which I can attest was a madhouse on launch morning. A happy, manic madhouse.
"This is life in color" says the background music.
Video showing the typical commotion that goes on during a big launch opener. People poking the devices in stores, and press snapping shots of first buyers, etc.
And that's it for the video. Cook's back, post-commercial.
When we see customer response like this, it makes all the hard work worthwhile, Cook says.
He's re-iterating that iOS 7 is the "biggest change" for iOS since the iPhone launched.
Cook turning to iOS 7, pointing to early reviews.
5 days post launch, 200M devices were running iOS 7. As of today, 64% are running iOS 7
I hope I'm not jinxing anything here, but Wi-Fi here seems remarkably secure... a nice change from the iPhone launch a few weeks back.
SO we just switched metrics there, but safe to assume that's closer to 300-400M.
Cook turning to iTunes Radio now, pointing to early successes like Justin Timberlake playing his album on there early. 20M listeners have tuned in since the service launched, and listened to 1 billion songs in just the past month.
Now App Store - more than 1M apps on the App Store, and users have downloaded apps 60 billion times (cumulatively)
Devs have earned more than $13 billion dollars from all this (with their split)
Now onto Mac (Cook's moving fast this morning)
That's a ridiculous sum of cash, but remember there are an awful lot of devs out there, too.
Looks like we're going to be talking Mavericks soon... maybe new MacBook Pros finally, too?
Tim deliberately mentioned "desktops" a word rarely heard from Apple these days.
Cook saying that the company wants to "build computers people love to use." Pointing to works like iWork and iLife, and integration with iOS.
Our competition is different, Cook cracks . "They're confused...they chased after netbooks. They tried to make tablets into PCs and PCs into tablets."
Oof, Tim making a not-so-subtle jab at Microsoft.
We still believe deeply in this category, Cook says. So that starts with OS X and a demo from Craig Federighi -- Apple's Mac and iOS software chief.
It's encouraging to hear Apple's commitment to the desktop, despite it being a platform of diminishing importance. Of course, it's still incredibly important to us. I don't see anyone liveblogging from an iPad...