Thanks for joining us this morning. Things should be kicking off in about 12 minutes.
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On stage are two MacBooks and iMacs, along with another setup with two other MacBooks, so some Mac software demos are likely on tap.
Up front is a who's who of Apple folks past and present. We saw Bertrand Serlet, Apple's former Mac software chief on the way in.
We're here at the Yerba Buena Center for the Arts, a venue Apple has used many times in the past. It's a bit more spacious than their on-campus venue where they launched the iPhone 5S recently, but it's still cozy.
That said, we're still warming up from a long time waiting in the cold to get in! Forgive the typos, cold fingers don't type good.
Hey everyone! Seated here at Apple. At least there are power outlets (and Wi-Fi!)
So, who has some predictions for us? We'd love to hear them and we'll share some of our favorites. You can tweet at us. I'm @Tim_Stevens. Josh is @Josh.
Apple's Phil Schiller milling about up front. Expecting him to do much of the presenting this morning for actual products.
Just got the five minute warning to put phones in silent.
Hey guys, I'm seated and waiting for the event to begin!
I don't expect iWatch today. Too much else to discuss.
@kara_h says "Mavericks avail today "and one more thing"" -- That'd be great. We've been waiting for Mavericks for quite some time now.
He's re-iterating that iOS 7 is the "biggest change" for iOS since the iPhone launched.
Cook turning to iOS 7, pointing to early reviews.
5 days post launch, 200M devices were running iOS 7. As of today, 64% are running iOS 7
I hope I'm not jinxing anything here, but Wi-Fi here seems remarkably secure... a nice change from the iPhone launch a few weeks back.
SO we just switched metrics there, but safe to assume that's closer to 300-400M.
Cook turning to iTunes Radio now, pointing to early successes like Justin Timberlake playing his album on there early. 20M listeners have tuned in since the service launched, and listened to 1 billion songs in just the past month.
Now App Store - more than 1M apps on the App Store, and users have downloaded apps 60 billion times (cumulatively)
Devs have earned more than $13 billion dollars from all this (with their split)
Now onto Mac (Cook's moving fast this morning)
That's a ridiculous sum of cash, but remember there are an awful lot of devs out there, too.
Looks like we're going to be talking Mavericks soon... maybe new MacBook Pros finally, too?
Tim deliberately mentioned "desktops" a word rarely heard from Apple these days.
Cook saying that the company wants to "build computers people love to use." Pointing to works like iWork and iLife, and integration with iOS.
Our competition is different, Cook cracks . "They're confused...they chased after netbooks. They tried to make tablets into PCs and PCs into tablets."
Oof, Tim making a not-so-subtle jab at Microsoft.