Apples pressekonferanse 16. oktober 2014
Torsdag 16. oktober klokken 19.00 norsk tid har Apple invitert til pressekonferanse i Cupertino. Her forventes det at Apple avduker sine nye iPad-er og Mac-er. Her følger vi pressekonferansen direkte, i samarbeid med det amerikanske teknonettstedet cnet.com.

Join CNET for live coverage of Apple's October 16 event in Cupertino. Apple is expected to show off its newest devices, with announcements most likely related to the iPad, Mac, and OS X. CNET will be there live to bring you news updates, photos, and running commentary. Check out our full coverage at www.cnet.com.
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I think ''it's been way too long'' only refers to iMac with retina display because it's been way too long to bring retina into the imac - it's actually been for 4 years. that's way too long! retina display was first introduced with the iphone 4 four years ago. and it's been way too long to bring it to the imac. I don't think there's going to be an update to apple tv or mac mini or ipod line. it's just the imac retina.
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The event kicks off at 10 a.m. PT. I’m joined by Dan Ackerman, a section editor here at CNET and our resident computer expert. He’ll be providing commentary about today’s announcements. Tim Stevens, the head of CNET’s car section, will helps us out by snapping photos.
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Apple is holding the event at the Town Hall auditorium at its headquarters in Cupertino, Calif. The venue seats a few hundred people, much less than the 2,000 or so present at the September launch of the iPhone 6 and Apple Watch at the Flint Performing Arts Center.
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A few words about Town Hall: This is the room where former CEO Steve Jobs introduced the first version of Mac OS X in March 2001 and the first iPod in October of that year. And it’s where he held his famous “antennagate” press event about the iPhone 4’s cellular connectivity issues in July 2010.
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Town Hall is a notable location and has a lot of history for Apple. But in terms of product news in recent times, it’s been used for what some consider the lesser events. Apple most recently used Town Hall for its iPhone 5S and 5C launch a year ago, and the iPhone 4S event in the fall of 2011. Those devices were incremental updates rather than the a major upgrade like the 4, 5 and 6.
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Today’s probably not going to be much different. We’re not expecting any huge surprises or major new products. We’ll likely see an updated iPad Air tablet, some new Macs and the introduction of Mac OS 10.10 Yosemite software. We also will probably hear more about Apple Pay, the mobile payments service announced at the iPhone 6 event last month.
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Apple accidentally posted screenshots of the new iPad Air 2 and iPad Mini 3 (or so they appear to be called) on Wednesday. Images of the two devices were revealed in an official user guide to Apple’s iOS 8 operating system for iBooks in the iTunes Store. The images were eventually pulled down, but not before news organizations including CNET saw them.
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For the Macs, we’re expecting a new Mac Mini and an iMac desktop with a higher-resolution screen. Neither machines have been significantly updated in a few years, and these new models could be what Apple was hinting at in its invite when it said, “It’s been way too long.”
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Because this is a smaller venue, it’s easier to see who’s actually here. There were lots of celebrities at the iPhone 6 event (including singer Gwen Stefani and musician Will.i.am, but because the auditorium was so big, I couldn’t see any of them from my seat. I did see Stefani and comedian Stephen Fry hanging out in the white cube demo area after last month’s keynote.
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There are usually board members and top executives at the launches, as well as other friends of Apple. Al Gore, the former vice president who’s also an Apple board member, is speaking at the Salesforce Dreamforce conference in San Francisco today, so we don’t expect him here.
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