Cook: Latest release of OS X, Mavericks, has done really well. Features for power users, advanced technologies, new and improved apps. Installed over 40M copies of Mavericks since release in Oct. Most ever in Apple's history.
And 2, more company/IT buyers moving their offices to MAc, or at least making it an option.
Cook: Makes over 50% of our installed base working on our latest OS. This is the fastest adoption ever of any PC operating system in history.
Cook: You may wonder how this compares to Windows. (lots of laughs). Cook made a chart.
Windows 8 shipped a year before Mavericks, and it's at 14%. Crowd goes "ahhh." Cook: "Need I say more?"
Cook points out that after nearly two years, Windows 8 is on 14% of PCs.
Cook: Today to talk about the future of OS X, I'd like to invite up Craig Federighi
Federighi heads up Apple's software efforts.
To be fair, Windows 8 is not seen as an "upgrade" to most -- it's just something you get when you buy new hardware.
Craig: It was just a year ago, here at WWDC, where we narrowly averted a major OS X naming crisis. We were able to shift from names based on big cats to names based in California, starting with OS X Mavericks. It's another year and time for another name.
Federighi - OS X Rancho Cucanmonga, etc.
Jokes about OS X shifting to place names for updates. As a NYC-er. all lost on me...
Federighi joking about possible names - They boldly ventured north, landing at OS X Weed. (Lots of cheers). Strangely this had lots of pockets of support.
Federighi - We discovered OS X Yosemite
As expected, Yosemite. At least I've heard of that.
Federighi: Big enhancements to our popular apps and something new we call continuity.
Federighi: OSX started with the bold design of Aqua. Now Mavericks. With Yosemite, we continue this evolution.
Federighi: Video is showing differnt icons popping up to show what they look like.
Now seeing iMessage. New Calendars design with world clocks.
OS X updates have been substantial, but haven't much changed the underlying way you interact with our machine. Windows 8, even if not successful, had to reengineer completely
Federighi: I think the team has done some remarkable work. We started with the most fundamental controls, focusing on clarity as well as utilty. We refined the toolbars, .. use of translucent materials gives you a sense of place as you scroll your content.
Federighi: Same translucent tools helps maintain a sense of depth and place as you move your windows over one another. Translucent material also used for the dock. Beautifucally crafted new icons. Check out that trash can, it's a gorgeous trash can.
By going with free or low-cost annual updates, Apple makes getting the latest OS very frictionless. By going with every-few-years major for-purchase upgrades, MS makes it friction-filled.
Federighi: We also focused on precise typography throughout. Consistent and clear type. We know for our pro users, want to focus on the center of the screen. Also introduced a dark mode.
Federighi: Of coruse these changes extend through the applications. With calendar, construction with common toolbar. .. Makes instantly recognizeable but maximizes space for content. Also a new look for sidebar apps like Messages.