It keeps track of what you're up to, tracks your Fuel points, and lets you compete with friends over GameCenter."
"A7, M7, a lot more performance... what about battery life?"
"Equal or greater than the iPhone 5 had." 10 hours of 3G talk time, 10 hours of LTE browsing, 10 hours of video.
Hmm. Claims of 10 hours of LTE browsing, Wi-Fi. 40 hours of music. 250 hours standby. Main battery life claim not a huge leap over last year.
"That's the first of our breakthrough technologies in the iPhone 5S." What next?
Why, camera next. "People love taking photos with their iPhones and its iSight camera."
The M7 is very intriguing. Wonder if that re-emerges in an iWatch.
There's a burst mode too, 10fps for as long as you hold your finger on the shutter. (This, presumably, is what it's doing in the background all the time.)
Burst mode will help me get a picture of Al Gore next time.
So, what do you all think so far?
"Now, if every time you did this you'd have to go to your camera roll and sort through your photos, the fun would be lost." But, of course, Apple has your back. The Camera Roll will present its favorite, and you can look at the rest if you like.
(we haven't even gotten to that Home Button yet)
And, if it's an action sequence, it'll choose a few favorites for you to look at. All automatically done.
There's a 120fps slow-motion camera too. We're looking at someone do a rather impressive backflip belly flop into a pool in slow-mo.
Sttilig, iPhonen velger riktig bilde for deg når du tar flere for å unngå de som er uklare!
The faster video-recording framerate offering slo-mo: good for pool dives, sports...baby tricks
"All of these great features and technologies are simply in service of taking a beautiful picture."
We're looking at a bunch of examples now, all raw photos from the 5S. Typical macro flower shot, some chilis from the garden.
Might we see a hot air balloon, like usual?
Very nice looking fruit and jellyfish and flowers.
Here's a jellyfish at an acquarium.
The jellyfish: that's a challenging shot.
And another picture of the famous squirrel from the last presentation. The California Ground Squirrel, apparently.